The Irie brand has evolved into a household name that transcends entertainment and sports. As brand ambassador to a select group of likeminded companies, Irie continues to utilize his wide-ranging network and decades of experience to develop innovative, meaningful and brand-building initiatives that allow these partnerships to thrive. An entrepreneur himself, Irie also holds an ownership stake in a number of companies in which he believes in.
Brand
Ambassadorships
Pepsi
IRIE, a longtime collaborator with Pepsi continue to expand on their deep relationship founded in a mutual love and adoration for MUSIC! After having an amazing experience partnering on the 11th Annual Irie Weekend in 2015, both teams quickly realized the ideas they had for one another would be even bigger and better with an official year round partner commitment.
IRIE and Pepsi will create larger than life events throughout the year, as they continue to promote already established Pepsi products, as well as new, innovative product launches in the pipeline.
http://www.pepsi.com/
Carnival Cruise Lines
Through this longstanding and exclusive relationship, Irie and Carnival Cruise Lines developed – and now operate – a first-of-its-kind DJ academy at sea that trains its DJs on Carnival’s fleet of ships. Known as Irie Spin’iversity, the comprehensive training program provides its DJs with the tools to create the perfect party vibe. All part of an effort to enhance the overall Carnival experience, Spin’iversity taps into the high-energy and non-stop fun created by Irie, who is recognized as the official DJ of Carnival, and brings it cruise side. Learn more about Irie’s partnership with Carnival Cruise Lines here:
http://www.carnival.com/onboard/dj-irie
New Era
An official New Era Flagbearer, Irie has been featured in the hot headwear brand’s national advertising campaign, which included print, digital, TV and non-traditional media.
Highlighted in store windows from Miami to Manhattan, Irie was selected as a New Era Flagbearer as part of the company’s “Fly Your Own Flag” campaign, which highlights inspiring and passionate individuals that represent New Era’s mission of self-expression.
Learn more about Irie’s partnership with New Era here
http://djir.ie/1PQ2Tdl
BreakThru Beverage of Florida
An ambassador of BreakThru Beverage Florida, a longstanding partner of Irie Weekend, Irie represents the brand portfolio throughout their Florida turf.
As part of the relationship with BreakThru, whose portfolio includes Red Bull, SPI Group and Brown-Forman family of products, Irie’s influential role in the community allows him to successfully endorse the premium brand via special events, nightclub performances, marketing promotions and social media endorsements.
http://www.breakthrubev.com/Florida
Target
Serving as the official DJ of Target, one of the country’s largest retailers, Irie is the musical face of the Target brand.
From performing at and co-curating some of their biggest national events to supporting their charitable campaigns such as “Give With Target” and collaborating on various social media initiatives, Irie, regularly seen rocking his Target laptop skin, is a true Target ambassador.
http://djir.ie/1P43lHo
Corporate ownership
and investment portfolio
The Grand Voyage
A true gentleman is always well presented, regardless of company, situation or occasion. It is our goal to help keep the legacy of the gentleman alive, by creating quality footwear and accessories at a fair market value, we offer the modern gentleman the style and confidence he needs to carry on this fine tradition. Our timeless shoes are handcrafted in the finest footwear factories in Italy alongside the most prestigious designer labels in the world.
http://thegrandvoyage.com/
Muzik
Muzik LLC is an audio technology company fusing hardware and software to deliver hi tech, hi def products. Founded in 2012 by product designer Jason Hardi, the company was conceived to bring the same kind of disruption to audio products that smartphones brought to cell phones. Muzik is producing a suite of products – from headphones to smart stixs – that appeal to technology and music lovers alike. We believe the future sounds great and we’ll see you there.
http://muzikofficial.com/
shots
Rivaling any of the social apps on the market, Shots is a selfie photo sharing app and social network that allows you to capture photographs or “shots,” which then get shared with other Shots users.
Backed by a host of celebrities, the mobile app launched in 2013 and reached more than 5 million users just two years later.
http://shots.me/
Lou La Vie
Lou La Vie is a privately owned corporation created to satisfy the growing demand for the rental of luxury and exotic vehicles in Miami and South Florida.
The company’s goal is to offer the perfect selection of the finest exotics and luxury cars, as well as premium rentals for longer term needs.
Providing individuals with the opportunity to “Rent the Life,” the concept behind the company is simple and pure: Lou La Vie was created by car enthusiasts for exotic car enthusiasts.
http://loulavie.com/
Pucci’s Pizza
With several locations throughout Miami, Pucci’s Pizza serves up traditional Brooklyn-style pizza, as well as pasta dishes, salads and heros, into the wee hours of the morning.